In Campaign Segment

Question

Hi everyone, I might be missing something here, but is there a way you can create a one off segment WHILST building a new campaign?

Drives me bonkers that I have to create and save a segment before creating a campaign, only to then have to delete it after the send (because it’s irrelevant after I send that particular email)

Ie, If I just want to resend an email to those who didn’t open the first one, I have to create and save a special segment for that? Rather than just specifying that ‘rule’ inside the new campaign?

Cheers, Sam.

Manny Singh · Accepted Answer

Hey Sam, from what I know (and have been doing) is exactly what you said. Creating a segment to send to non-openers as mentioned in this help article:

https://help.klaviyo.com/hc/en-us/articles/115005257928-Resend-a-Campaign-Email-to-Non-Openers-

Instead of creating a new segment each time I have a generic “re-send to non-openers” segment and just change the campaign name each time I want to use this instead of deleting and re-creating segments

SamB080 · Answer

Good tip Manny. Thanks!

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