Let’s keep the conversation going from the eInteractive workshop] Build your Cyber Weekend audiences for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.

You can also view the session replay here: 

https://klaviyoacademy.wistia.com/medias/r7q1b0v48o

During this session, we:

• built 4 essential segments to include in your Cyber Weekend sending strategy

• discussed how to apply any of your segmenting personas to SMS

Key takeaways from the training: 

1. Strategically send marketing communication to your 30-day engaged customers, VIPs, bargain hunters, and window shopping audiences around Cyber Weekend.

2. Add the “Consent to receive SMS” condition to segments to identify your SMS personas.

Additional resources:

• Getting started with segments

• How to create an engaged segment 

• Preparing for Black Friday/Cyber Monday (Academy course)

Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.