Let’s keep the conversation going from the [Interactive workshop] Build your Cyber Weekend audiences for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.
You can also view the session replay here:
During this session, we:
built 4 essential segments to include in your Cyber Weekend sending strategy
discussed how to apply any of your segmenting personas to SMS
Key takeaways from the training:
Strategically send marketing communication to your 30-day engaged customers, VIPs, bargain hunters, and window shopping audiences around Cyber Weekend.
Add the “Consent to receive SMS” condition to segments to identify your SMS personas.
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.