We have been using double opt-in since we set up our account in Klaviyo but it doesn’t seem to increase the subscribers. Do you think it’s worth a shot to try single opt-in for sometime to understand if that’d lessen the customer’s frustration in having to go through multiple steps? I know we worry about the spam but what if the customer forgets or doesn’t bother to go for the second step, then we might actually be missing out on a quality lead.
Would be good to hear some thoughts on this.
Best answer by Ashley I.View original