Is there a possibility to A/B test having double opt-in on vs. off for the same list/flow?

Question

Hey Klaviyo community!

First time posting here under this account.

We’re testing some deliverability related things and one of the things we’d like to test asap is having the double opt-in option on vs. off. I don’t want to apply double opt-in settings to the whole list, but instead would like to A/B test it. I can’t find this capability on Klaviyo, but wondering if any of you have figured it out or you can think of an alternative way of achieving the same goal?

Taylor Tarpley · Accepted Answer

Hi@golnoushy,Welcome to the Community! Thanks for sharing your question with us, love the analytical mindset here!While you can’t differentiate opt-in settings for part of a list, opt-in settings apply to the whole list, instead you could test by having double opt-in enabled for a certain amount of time and then your single opt-in enabled for the same amount of time and compare deliverability metrics to see what is best for your brand and company goals.The key thing to remember is that while your list will grow faster when your list is set to single opt-in, you will need to monitor your deliverability metrics very closely and frequently to perform routine habits for yourlist’s hygiene like list cleaningand suppression. I’d recommend checking out these insightful Help Center articles and Community discussions to learn more and decide for yourself! I know some partners and Champions like@Mailbox Manny,@KatherineB&@inboxingmaestrohave participated in conversations like these before!Understanding email deliverabilityThird-party deliverability monitoring tools referenceGetting started with email deliverability monitoring and performance metricsHappy testing and thanks for participating in the Community!-Taylor

KatherineB · Answer

Hi @golnoushythanks for posting in the Klaviyo Community! As @Taylor Tarpleymentioned, the best way to test this would be to have double opt in ON for a certain period of time and then have it off for the same period of time and compare the lead quantity and quality after your test.I did want to mention - if you are using double opt in, make sure you have updated your preference pages for your list so they don’t look generic. Here is a Klaviyo article on how to do that:https://help.klaviyo.com/hc/en-us/articles/115005251848

Is there a possibility to A/B test having double opt-in on vs. off for the same list/flow?

3 replies

Reply

Most helpful members this week

Reply

Most helpful members this week

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials

Scanning file for viruses.

This file cannot be downloaded