Is there a way to create a segment based on the last product customer viewed

I would like to split our engaged segment by the last product / brand viewed by that profile and send them a Sale email mainly featuring that brand..

Any ideas.

Thanks

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Hi @SeanMcC,

Great question! You can segment by the last product / brand viewed. You could create a segment similar to this:

I’m also including a few other resources related to the ‘viewed product’ metric:

I hope this helps you down the right path!

~Chloe

Chloe

Thanks for your reply.

You suggestion will show if a customer viewed a brand in the last 30 days however I specifically interested in the last brand that the profile viewed? Any thoughts?

Sean

Hi @SeanMcC,

Great question! You can segment by the last product / brand viewed. You could create a segment similar to this:

I’m also including a few other resources related to the ‘viewed product’ metric:

I hope this helps you down the right path!

~Chloe

Chloe

Further to my last reply as you know there could be lots of great uses for this information

eg if you were able to insert the name of the last viewed brand into the subject line of the email the open rate would go through the roof.

Do let me know if you can make this happen…

Sean

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