Klaviyo + Shopify profiles

Question

Hello Klaviyo Community,

I hope you’re having a great start to your week. I would appreciate some guidance on what the best way to do the following is.

I have a Shopify store and a Klaviyo account which I’ve synced.

I can see that heaps of people have subscribed to my marketing via the Shopify checkout. However, with that heaps of people have also chosen not to subscribe.

On Klaviyo - the people who haven’t subscribed are active profiles.

Am I supposed to export the list of people from Shopify that haven’t consented to marketing and upload them to Klaviyo and suppress them or should I remove people who haven’t consented using flow filters on each flow I build or how do I ensure I only market profiles that have consented to marketing?

Looking forward to being guided by the best community in the world!

Warm regards,

Rox

Spark Bridge Digital LLC · Accepted Answer

Hey @smileyrox!With the Shopify sync, you do get the ‘Accepts Marketing’ profile property flowing over from Shopify. You can run a segment that filters - ‘Properties About Someone’ - Accepts Marketing = FALSE. That’ll be all of your contacts that did not consent to marketing via checkout. I’d add in another AND statement that they also did not subscribe to a list to make sure you don’t segment in those who did opt-in via your sign-up forms.That segment is then able to be excluded from Campaigns. But if you did want to suppress them all fully until they organically Subscribe - you can export this segment and then upload the CSV into the suppressed profile area to bulk suppress them.

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