Lead Scoring

  • 14 May 2023
  • 1 reply

Badge +1

it would be great to be able to qualify leads according to some actions in Klaviyo

1 reply

Userlevel 7
Badge +60

Hello @DermaSwiss Professional,

Welcome to the Klaviyo Community!

Do you mind clarifying further on “able to qualify leads according to some actions in Klaviyo?”

If you were talking about a means to qualify leads to ensure they are a viable lead/subscriber, we do have the double opt-in functionality - which is meant to do just that. 

If your goal was more towards lead scoring, such as what MailChimp offers, although we don’t offer something natively, this would absolutely be something you can build out. In fact, I’ve seen a number of Klaviyo users building out their own system in Klaviyo using a series of metric triggered flows and update profile property steps in flows

Although this process is a bit manual at first, a key benefit to building out your own system is that you can better define your leads. This would allow you to better align with your brand and determine who really are quality leads that are engaged. 

I hope this helps!