I am in the process of doing some pre-Holiday list cleaning for a client and wanted to make sure that my segment definition was correct. I keep overthinking it, and tripping myself up! Take a look. Any feedback would be great. Thanks in advance!
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Hi Ginger, welcome to the community.
Good idea. Please send a screenshot of the Segment Definition in Klaviyo. Getting the AND/OR right will be important as well.
In terms of the metrics used, that’s up to you and the brand depending on your cadence/strategy.
Also, if you haven’t seen this, here’s a quick guide on list cleaning from the Klaviyo help articles:
I agree with @Mailbox Manny that list cleaning will depend on your overall strategy, and that Help Center Link is a great place to start!
If you’re looking for more resources, I would recommend the following Help Center Articles and Community threads:
Sunset Flows - This Help Center article explains some best practices for cleaning out unengaged customers, and includes an example of a Sunset Segment that you might find useful in defining your own.
Community Discussion Recap on the importance of list hygiene, plus links to more resources:
Tips and Tricks from our Community Champions on list cleaning practices (including Segment definition):
I hope this helps and thank you for using the Community!
-Brian
I’ve done all of that before reaching out. Thanks, I’ve got it.