Hi All,
What is the reason that the number of active profiles I have in Klaviyo does not match the number of profiles in my “Newsletter” list which is supposed to capture all new emails from all sources?
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Hi All,
What is the reason that the number of active profiles I have in Klaviyo does not match the number of profiles in my “Newsletter” list which is supposed to capture all new emails from all sources?
Best answer by bluesnapper
Hi
An active profile is a user who has not unsubscribed or been suppressed. So their email marketing status could be subscribed (added to your list) or never subscribed, if they haven’t opted in via your ecomm integration, a 3rd party app, or a Klaviyo form.
For example, a new user starts checkout or places an order but doesn’t opt in to email marketing during checkout. A profile is created with ‘never subscribed’ but they are not added to your email list. Your active profile count increases by one but your list does not.
Does that answer your question?
Andy
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