I'm working on setting up a sunset segment for a clothing brand that sells mainly jumpers.
The brand is highly seasonal, with engagement peaking around winter and dropping off significantly during summer.
It's been tricky to set the timing for the sunset segment because engagement naturally falls off in summer, but I don't want to remove profiles that could still convert when winter rolls around again.
Does anyone have suggestions for setting up a sunset segment that accurately cleans out truly inactive profiles without removing those who may still be potential buyers in future seasons?
Are there any workarounds or combined tactics you recommend to ensure the best results?