Hi Team
I have been struggling to understand this but have not had a luck
I want to track the initial source of subscribers navigating to our website. we are spending hige on facebook and google ads + other referral marketing and once some one comes from any source, they will be triggered with an optimonk pop up which will be passed to klaviyo. or the other way to add is customer opting in via shopify checkout.
Now we want to know the LTV of customers coming via facebook ads (not lead gen) and added to klaviyo.
As per klaviyo articles, i tried creating a segment to find subscribers via facebook but all i can see is some random ads ids which looks like name of the campaigns, but not sure if its via facebook or google. Attaching the screenshot below
is there a way i can identify if the initial source for navigating to the website and added on klaviyo list?
same for Google.
we want to spend on a channel where the subscriber clv is high?
Thank you in advance.
Best answer by David To
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