Seeking Advice on Managing Re-subscriptions in Sunset Flow

Question

Hello Klaviyo Community,

I’m currently setting up a sunset flow for subscribers on my main email list who have been subscribed for at least 180 days but haven’t opened an email in that time. The goal is to re-engage them with a discount offer, and if that fails, to suppress them to maintain list health.

Current Setup:

1. Unengagement Identification: Subscribers who meet the unengagement criteria after the sunset flow are tagged with a custom profile property “Unengaged” set to “yes” (using text due to issues with boolean properties in Klaviyo I have seen with this topic).

2. Suppression Process: These unengaged profiles are added to a segment called “Suppress Profiles,” which I plan to manually suppress monthly and remove from my main list.

Challenge:

My concern is regarding subscribers who are suppressed but later decide to rejoin the email list. The “Unengaged” property would still be set to “yes,” potentially causing them to be re-suppressed in the subsequent monthly cleanup.

Proposed Solution:

To address this, I’m considering creating a segment for individuals who have unsubscribed from the “Main Email List” at least once and subscribed at least twice. This segment would trigger a flow to update their “Unengaged” status to “no” and can also be used to send a “welcome back” email.

My concern is what happens when someone subscribes and re-subscribes multiple times - which I know is unlikely, but I want to make the most of every subscriber.

Questions:

1. Has anyone implemented a similar re-engagement and suppression strategy? If so, how did you handle potential re-subscribers?

2. Are there any best practices for automatically updating profile properties based on subscription status changes that might simplify this process?

3. Any insights or alternative strategies would be greatly appreciated to ensure that genuinely re-engaged subscribers are not lost.

Thank you in advance for your help and suggestions!

ArpitBanjara · Accepted Answer

Hey @josh1018Yes you are correct, they will still have the property“Unengaged” set to “yes” if they re-subscribeAre you suppressing the segment with the name “Suppress Profiles” that just has the definition“Unengaged” set to “yes” ?If so, then I would suggest you don’t do that - instead create a segment called “Cold Subscribers” with the following definitionUnengagedset to yesAND Opened Email zero times in the last 90 daysAND Person can receive email marketingStart suppressing this segment as a part of your monthly list cleaning activity.Now if they re-subscribe - Yes they will have that property, but now they would not qualify to be in the “Cold Subscribers” segment anymore, as they will start opening your emails because that’s the reason they re-subscribed again, right?Now they get 90 days (you can change this in your ‘cold subscribers’ segment above if you want) to remain with you and keep opening your emails, if they stop then they would go back into that segment and get suppressed.Now you might have questions, let me answer one main questionWill they start receiving welcome/ exit intent flows if they re-subscribe? - No,profiles can only enter list/segment triggered flow once, so no they won’t go through those flows again.Now alternate way -You can create a segment with definition -“If someone can or cannot receive email marketing” »Cannot receive» email marketingAND“received email »atleast once overall time»from sunset flowANDUnengagedset to yesYou will trigger a new flow with this and all you need to do is remove “Unengaged” Property. But again this will only work once asprofiles can only enter list/segment triggered flow onceAll the above information will hopefully answer all your 3 questionsLet me know if this worksCheersArpit banjara

josh1018 · Answer

Hi Arpit,Thank you for the reply!I am going to make the segment called “Cold Subscribers” with the following definitionUnengagedset to yesAND Opened Email zero times in the last 90 daysAND Person can receive email marketingTo solve the issue of re-subscribers.This is a great idea, as these re-subscribers won’t be able to enter my sunset segment-triggered flow again anyway, so it solves multiple problems in one.I will update this thread on how it gets on!Thanks again,Josh

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