It's quite challenging to suggest a new segmentation strategy without any metrics data, as such data offers valuable insights into customer behavior and preferences. However, you can still make educated guesses based on some general criteria:

• Demographics: Age, gender, income level, occupation, education.

• Geographics: Location, climate, urban/rural.

• Psychographics: Lifestyle, personality, values, interests.

• Behavioral: Purchase history, brand loyalty, buying patterns, social media engagement.

Data to Request: To create a more precise and effective segmentation, you should request the following data:

• Customer Profiles: Basic demographic information like age, gender, location.

• Purchase History: Details about past purchases, frequency of purchases, average order value.

• Engagement Data: Interaction with emails (open rates, click-through rates), website behavior (pages visited, time spent on site).

• Customer Feedback: Reviews, survey responses, customer service interactions.

• Social Media Data: Likes, shares, comments, follower demographics.

Thanks for the info pranay may i ask what is the next step after gathering the data from the client? I mean how do you analyze data to come up with segments 

You can ask them to have these segments :

➤Engaged x days
➤Unengaged x days
➤Didn’t receive email in last x days AND can receive email marketing (my fav)

➤Expected next purchase in next x days

➤Near VIPs

Copy will do. Thank you so much for the help.