Hi all! Very new to Klaviyo, trying to set up my first Welcome Sequence for my Newsletter.
This is what I would like to happen… I need to understand if this is possible.
In the second email of my sequence, I would like the reader to be able to self-segment via a poll “I’m interested in X” / “I’m interested in Y.”
I would like Klaviyo to use this data to sort those email addresses who answered into segments “X” and “Y”
Then, I’d like a follow-up email to be sent two days later to those who did not answer the poll giving them a second opportunity to self-segment.
Am I dreaming? Or is this doable?
Thank you!
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Hi
The first thought I have here is how have your susbscibers been introduced to your list. If by a pop up then you could profile the customer at that stage either by requesting the select their interest as X or Y or by having two pop ups on pages relevant to X or Y and then passed X or Y as a silent property.
This would be my recommendation as you can then send relevant flow message from the get go rather than asking for infomation.
The alternative option could to be ask customers to update preferences within the flow email. However my thought would be that complettion rate would be low. You scould then put a conditional split in your flow with a time delay and what someone has done zero times since entering this flow as ‘updated email preferences’ as below;
Thanks for sharing this question with us. And thank you @SeanMcC, for your ideas here.
Hi
The first thought I have here is how have your susbscibers been introduced to your list. If by a pop up then you could profile the customer at that stage either by requesting the select their interest as X or Y or by having two pop ups on pages relevant to X or Y and then passed X or Y as a silent property.
This would be my recommendation as you can then send relevant flow message from the get go rather than asking for infomation.
The alternative option could to be ask customers to update preferences within the flow email. However my thought would be that complettion rate would be low. You scould then put a conditional split in your flow with a time delay and what someone has done zero times since entering this flow as ‘updated email preferences’ as below;
I have a few other options you can investigate - similar to @SeanMcC’s second suggestion, you can use buttons or linked text in your second welcome flow email. This will effectively give the user a choice and when they click on the button or linked text, a property would be updated to reflect that preference. So say you set up two buttons. The user would click on the button X or button Y, the preference would be updated (X or Y). From there, you could create a few segments using the “properties about someone” condition. For example, “properties about someone > preference = X”. and then a second segment, “properties about someone > preference = Y” to separate these groups. The caveat with using the button/linked text method is it requires you to redirect them to another URL when they click the button or linked text. You could easily substitute that button for an input field on your sign-up form (I recommend radio buttons because it forces the user to choose X or Y), or, as @SeanMcC suggests submit their preference through a hidden field on the form.
In terms of your follow-up email question, I also agree with @SeanMcC - setting up a 2-day time delay followed by a conditional split is a great solution. You may find it easier to use “properties about someone > property X is not set AND properties about someone > property Y is not set” in your conditional split. Clone the flow message asking for the preferences and set it down the “Yes” path of the split. In other words, if the property is not > send them down this path to ask again for their preferences. I’m suggesting this set-up for your conditional split definition simply because there are many ways a profile property can be updated and this will ensure if the property does not exist when they reach the conditional split in the flow, they’ll receive the email prompting them to fill out the preference again.
I hope that’s helpful.
You're not dreaming—what you want to achieve is definitely possible in Klaviyo! Here’s how you can set it up:
Create a Poll: You can use a survey tool like Google Forms or a dedicated survey feature within Klaviyo (if available) to create your poll. Include options for "I’m interested in X" and "I’m interested in Y."
Collect Responses: Once you have the poll set up, include the link in your second email. When subscribers respond, make sure you capture their answers. If you're using an external tool, you may need to manually input this data into Klaviyo or use a tool that integrates with Klaviyo to automate it.
Self-Segmenting:
Create two segments in Klaviyo: one for those who expressed interest in X and another for Y.
Use a custom property or tag in Klaviyo to mark those who answered the poll based on their responses.
Follow-Up Email: In your flow, add a conditional split after the second email:
If the subscriber has the custom property indicating they answered the poll, you can skip sending the follow-up email.
If they don’t have that property, send a follow-up email two days later reminding them to participate in the poll.
Automation: Once your segments and properties are set up, Klaviyo will automatically handle the segmentation and follow-ups based on your rules.
