We’re a Shopify store that has two broad buyer types:
- Self User (of the product)
- Gift Buyer
I want to segment each buyer type at the point of purchase with a view to adding them to relevant flows, campaigns etc.
NB: I can’t segment buyers based on what products (eg gift v non gift) they buy as our products aren’t differeniated like that ie ‘Gift A’ can be bought by a self user or a gift buyer.
My idea was to ask them to self select on post purchase.
Is this the right approach? If so how would that work?
Any other ideas?
Thanks
Best answer by KatherineB
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