We’re looking into potentially sending a transactional/flow email to active profiles that are unsubscribed.
We’d love to add something a banner about an upcoming sale. I made a segment of “purchased all time” and “not subscribed”, and it’s almost double what our “purchased all time” and “subscribed”. Wondering if i’m able to send them an email if they’re not opted into our marketing emails. Would this be a winback, and would that be okay to send if they’re not subcribed?
We have a pretty high open rate, so I don’t want this to ruin our deliverability, but would love to re-engage our purchasers who don’t want to receive marketing emails.
A few questions:
- Will this affect our deliverability?
- Has anyone done this and found success?
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