Sending campaign to those that did not confirm subscription

  • 20 December 2022
  • 2 replies

Userlevel 1
Badge +4

Hi all,

I cannot seem to find a solid answer, both here in the forums or elsewhere. What is the legality regarding sending a follow-up message to those that did not complete the double opt-in? We have a very large segment of folks that did not complete their double opt-in, for whatever reason, and we would hate to miss out on that potential revenue. We currently have a sign-up form set up to encourage subscribing again to those that did not complete the double opt-in, but we’d like something that captures more people if possible. Could we send them a one time campaign asking for them to confirm, or to resubscribe? From my understanding that would then be considered spam, right, because we’d be messaging them when they weren’t subscribed? 

Thank you for any help!




Best answer by stephen.trumble 21 December 2022, 11:08

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2 replies

Userlevel 7
Badge +60

Hey @CraftyOne 

You are asking a really great question. The reason you aren’t finding a direct answer is because it really depends on what country your customers live in. Are the majority of your customers based in the US or someplace else?

Userlevel 1
Badge +4

@stephen.trumble Apologies for the delayed response! We send to the US, Canada, the UK, and Australia. Knowing this, would our best bet be to segment these folks by location and then send according the laws for that particular country?