I have 382 subscribers in my Shopify subscribed list, however; only 331 of those are converting over to my subscribed Klaviyo list. I have everything correctly checked within the Klaviyo app integration tab. Can somebody please advise where this discrepancy is coming from. Thank you.
Hey
Have you checked your opt-in settings? if you have them set to double opt-in in Klaviyo only those that complete both steps will be added to your subscribers list. This is usually the issue most people see when there is a variance in your list.
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