Hi @spiffypaul 

Just before you remove these older profiles, have you tried all winback campaigns?

Alex

Hi @spiffypaul,

I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)

Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192

Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492

And additionally I have found this great community post about both and when you send which: 

I hope this provides some guidence.

Kylie

Hi Kylie, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them? 

Hi Alex, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them? 

Hi @spiffypaul 

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed. 
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie

Great, thanks Kylie!