I’m noticing that traffic has been significantly down due to the recent iOS14 changes for Facebook Ads. This of course makes a great case for Owned Media as Email & SMS are winning. However, the challenge in this is that email & sms list growth has always *partially* dependent on the success of a brand’s paid ads strategy (unless they were lucky enough to get traffic from organic social and other non-paid avenues).
With Facebook Ads bringing less & less traffic in for brands, what are ways that “owned media” teams can help to further close the loop with list growth without having to be reliant on Facebook traffic? Contests & Sweeps are one way. Starting an open thread here on what other methods are out there.