Unequal number of member/s in signup forms and list and segments

  • 3 August 2022
  • 1 reply

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Hello, guys! Nice meeting you all.

I’m Aljon from Philippines, new to Klaviyo!
I am just curious why I cannot view the same number of member/s under “sign-up forms” and “Lists and Segments”. This is just for trial and practice and I already have one (1) new subscriber and I can view it under “Sign-up form” but still zero (0) in “Lists and Segments”.

Hoping I explained it correctly. 

Thank you guys in advance! Regards!


Best answer by David To 3 August 2022, 16:31

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Userlevel 7
Badge +60

Hello @AljonP,

Welcome to the Klaviyo Community!

For starters, not everyone who fills out and submits a signup form will be added to a list! That’s because some users who fill out the form may not confirmed their subscription per the double opt-in email. The form’s analytics will only record the number of times it has been submitted; not the number of times someone has shared consent and subscribed to a list. Instead, you’ll want to look at the exact list, list growth report, and/or the subscribe to list metric

This is a fairly common topic within our Community and I would suggest searching to see if other posts can help if you need more clarification on this. I’ve included some below to get you started:

I hope this helps!