Unsubscribes still in list

One more thing that might help you get more familiar with Klaviyo @chan - there is the option to remove suppressed profiles from your master (newsletter) list in bulk. If this is important to you, you might get in the habit of manually triggering this 1x per month or quarter. 

You’d select “remove suppressed profiles” to achieve this. 

HOWEVER - a few things to help you better understand Klaviyo’s fundamental approach to managing profiles/ lists/ segments. 

1. Klaviyo will never send an email to a suppressed profile - so IF someone’s unsubscribed, or their email had a hard bounce, both of those things will lead to a profile being “suppressed” instead of “active”
2. So IF there are suppressed/ unsubscribed profiles on your list, there’s no harm in leaving them there. Unless you want to have a super clear count of precisely who is eligible to receive marketing messages on that list. BUT - this leads to #3…
3. My recommendation is you get in the habit of creating segments to determine who receives your newsletters and any other campaign email you might send. You should always use a “can receive marketing” condition in your segments, so it’s really clear to you exactly how many people will actually receive the message you’re wanting to send - whether it’s for a campaign, or research for building a flow to understand what the potential audience will look like. 
   3b. It’s beneficial to the health of your list and your deliverability if your campaign segments are based on someone’s engagement level with your emails (more engaged = receives campaigns more often, less engaged = receives less often, etc.) 
   3c. This article I wrote for the community about segmenting might help you get started! 

    

Warmly,

Gabrielle

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Dang, lookit all this hot knowledge! I wish I could pick three best answers. (Or combine them into a SUPER answer!!)