Hello @Cr.oompp,

Thank you for sharing this question with the community.

I’d recommend getting started by reviewing our article on segmentation. At the bottom of the article you’ll find links to other resources you may find helpful. I’ll outline those here as well:

• Use engagement tiers to identify different levels of interest within your audience, and then market to these segments accordingly.
• Check out our guide to list cleaning to suppress any unengaged subscribers and ensure that your deliverability remains strong and your emails make it to the inbox.
• Create email frequency segments to market to people based on how often they'd like to hear from you. This helps you keep contacts engaged by letting them choose how many emails they get.
• Segment based on someone's predicted customer lifetime value (CLV) to identify your future VIPs.
• Learn just how powerful segments can be with our Segmentation for Ecommerce Benchmark Report.

I also recommend checking out our article on VIP audiences, and the 7 key segments you can use to boost email and SMS performance:

1. Cross Sell Segment
2. Location-Based Segment
3. Item and Brand-Specific Segment
4. Engagement Tier Segment
5. Churn Risk Segment
6. Average Order Value (AOV) Segment
7. Holiday Shoppers Segment

You can also browse our help center, now equipped with federated search provides you with resources from the community, help center and the academy (trainings). Here’s a link to the academy page. for example with search results for segment-related content.

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