What happens if an email is on a list you want to send a campaign to, and a list you don't want it to go to?

  • 25 January 2023
  • 1 reply

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I have created a form to collect emails of people who want to opt out of certain, one-off promotions (like Mothers’ Day) thinking that I could then select the list that collects submissions when creating the campaign, using the ‘do not send’ section.

But, I realise the submitted email addresses will still be on our main list(s) that we will be sending the campaign to. If an email address is on both a list/segment you are selecting to send to, and one you are selecting not to send to, does the campaign get sent to the email address in question, or not? Which overrides the other in this instance?


Best answer by Dov 25 January 2023, 15:36

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1 reply

Userlevel 7
Badge +61

Hi @ljsarg_,

Thanks for sharing this question with us.

Klaviyo will exclude the user if the list(s) and/or segment(s) the user is a part of is included in both the “send to” and “don’t send to” sections of the campaign. For more information on how we calculate expected recipients for campaign sends, see our article here.

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