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What is a List vs Segment


sachin16
Active Contributor IV
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What is best definition of List and segment?

Best answer by alex.hong

Hi @sachin16 ,

 

Great question and thanks for posting to the Community!

You can think of 'List' as being static and as more customers sign up to learn more about your product or service the list will grow. A 'Segment' is a more dynamic list which means that when certain conditions are changed or met the number of profiles will shrink or grow. I will include a few references materials below to get you started:


Understanding the Difference Between Lists and Segments
Klaviyo's Default Lists and Segments 


Both list and segments can be used in a flow depending on your business strategy. For example, we recommend using Lists for your Welcome Series - people are added to Segments based on conditions they meet. When it comes to the Welcome Series, it is generally triggered when someone signs up via a Signup form and is added to a List.

 

Hope this helped and thank you for being a part of the Community!

Alex

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alex.hong
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  • Klaviyo Alum
  • 1552 replies
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  • August 19, 2021

Hi @sachin16 ,

 

Great question and thanks for posting to the Community!

You can think of 'List' as being static and as more customers sign up to learn more about your product or service the list will grow. A 'Segment' is a more dynamic list which means that when certain conditions are changed or met the number of profiles will shrink or grow. I will include a few references materials below to get you started:


Understanding the Difference Between Lists and Segments
Klaviyo's Default Lists and Segments 


Both list and segments can be used in a flow depending on your business strategy. For example, we recommend using Lists for your Welcome Series - people are added to Segments based on conditions they meet. When it comes to the Welcome Series, it is generally triggered when someone signs up via a Signup form and is added to a List.

 

Hope this helped and thank you for being a part of the Community!

Alex


sachin16
Active Contributor IV
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  • Active Contributor IV
  • 25 replies
  • August 20, 2021

Thanks


retention
Partner - Platinum
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  • 2025 Champion
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  • August 23, 2021

@alex.hong - I think the link in your response is broken? 

Here is an article that explains the difference between a Segment and List for anyone that needs it:


alex.hong
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  • Klaviyo Alum
  • 1552 replies
  • August 24, 2021

Hi @retention ,

Good catch! That was odd and unexpected for the link to not work! Thank you :)

 

Alex