Hello @Tudsy 

How about Never Subscribed? This way you can easily differentiate between Subscribed, Unsubscribed and Never Subscribed.

This 3rd status can be used to target customers via Form/Popups to update their subscription to Subscribed

Hello @Tudsy

When people don't confirm their email address, their status should typically be set to "UNCONFIRMED" or "PENDING" instead of "UNSUBSCRIBED."

1. SUBSCRIBED: When a user confirms their email address.
2. UNCONFIRMED or PENDING: When a user has not yet confirmed their email address
3. UNSUBSCRIBED: When a user opts out or unsubscribes from the mailing list after confirming their email.

Let me know if this helps.

Thanks,

Amit