When does a dynamic segment execute?

  • 13 May 2022
  • 1 reply

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When does a dynamic segment execute/update records? When you create it or when a campaign deploys?


Best answer by alex.hong 13 May 2022, 23:29

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Hi there @californiamatt,

Thanks for sharing your question on the community.

Segmentation requests are processed as close to real-time as possible. This means your segment will update shortly after a customer takes an action that qualifies them based on the definition you created (e.g., placing an order or opening an email). In some cases, a high volume of segmentation requests across our customer base can cause delays.

  • If you manually update a segment, it can take up to 15 minutes to process
  • If you are monitoring a segment, updates can take up to an hour

Hope that helped!