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Why does Mailchimp integration sync subscribers as "Accept Marketing" = False?

  • November 16, 2020
  • 3 replies
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Hi there,

We moved our Mailchimp account to Klaviyo and started the integration. It works perfectly, except about 50% of the subscribers (double opt-in) from Mailchimp are imported to Klaviyo with column “Accepts Marketing” = false. 

Did anybody have that problem before?

Best Flo

Best answer by Keith Lyons

Just to hop in with Omar here,

“Accepts Marketing” isn’t actually opting anyone in or out of marketing emails. Accepts marketing is a property created when someone opts in or doesn’t opt in at checkout. People can subscribe to email in a lot of different ways, so that profile property is not always accurate. 

As long as the user is on a list and is not suppressed, they are still opted in to marketing and you can still contact them. :-) I hope this helps!

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3 replies

Omar
Partner - Platinum
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  • 2025 Champion
  • 494 replies
  • November 17, 2020

@HenjoZiobro I've seen this behavior as well.. especially when you have multiple lists which is the main culprit of Mailchimp. Unsubscribes are added to the suppressed list if I'm not mistaken. 


Keith Lyons
Klaviyo Employee
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  • Klaviyo Employee
  • 3 replies
  • Answer
  • November 17, 2020

Just to hop in with Omar here,

“Accepts Marketing” isn’t actually opting anyone in or out of marketing emails. Accepts marketing is a property created when someone opts in or doesn’t opt in at checkout. People can subscribe to email in a lot of different ways, so that profile property is not always accurate. 

As long as the user is on a list and is not suppressed, they are still opted in to marketing and you can still contact them. :-) I hope this helps!


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  • Author
  • Contributor I
  • 1 reply
  • November 17, 2020

Thanks, that solved the problem. Thanks for your instant support.

Best Flo