Hi, I have a quiz as part of my Welcome Series, and I’ve created conditional splits that send subscribers down different, personalised paths based on their results.
As part of my Post Purchase flow, I’ve created segments of subscribers based on their result of the quiz. What I’m noticing, though, is that the segment has a smaller number of subscribers than those going through the different paths in my Welcome Series. Why is Klaviyo finding fewer subscribers for the quiz results in my segments than the subscribers that go through my conditional splits in the Welcome Series?