This post contains all resources related to the training series for the Prepare your brand for End of Financial Year Sales

During the sessions we covered:

• Acquisition strategies: How to capitalise on your owned marketing channels to drive more revenue using Klaviyo over a busy sales period.
• Segmentation Strategies: Discover how to segment your customer base effectively using Klaviyo to tailor messaging and promotions for maximum impact during EOFY sales.
• Personalisation Techniques: how to personalise email campaigns and marketing materials to resonate with your audience, increasing engagement and conversion rates.
• Optimising email design to generate higher engagement and revenue.

[Strategy Session] Grow Your Audience Before EOFY Sales

For continued learning and support, utilise the following resources: 

Reference sheet

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: 

• Goal setting for list growth 
• Optimizing the onsite experience 
• Acquiring leads through lookalike audiences
• Driving growth through your existing customers 

You can find a session recording below: 

This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. 

Below you can find a list of articles and resources that will provide more tactical step-by-step guidance.

Optimise the onsite experience: 

• 13 best practices to create sign up forms that convert
• Getting started with sign-up forms 
• Understanding targeting and behavior settings for sign-up forms
• How to A/B test a sign-up form 

Acquire valuable leads through lookalike audiences: 

• Expand your BFCM audience with paid ads
• Getting started with Pinterest Audiences 
• Getting started with TikTok Audiences 
• Getting started with Google Ads 
• How to create a value-based lookalike audience in Facebook Advertising
• Grow your business with Klaviyo's Facebook Advertising integration
• How to integrate with Facebook Advertising
• A running list of ways brands use Klaviyo’s Facebook integration

Use your existing customers to power acquisition: 

• Klaviyo integrations directory 
• 16 examples of how user-generated content helps brands
• Your guide to user-generated content 
• Customer loyalty programs 
• Collect user-generated content from shoppers 

Have additional questions, thoughts, or ideas? Share them below in the comments!