This post contains all resources related to the training series on Maximising Revenue: Klaviyo Tactics for End of Financial Year Sales Growth.
During the sessions we covered:
- Acquisition strategies: How to capitalise on your owned marketing channels to drive more revenue using Klaviyo over a busy sales period.
- Segmentation Strategies: Discover how to segment your customer base effectively using Klaviyo to tailor messaging and promotions for maximum impact during EOFY sales.
- Personalisation Techniques: how to personalise email campaigns and marketing materials to resonate with your audience, increasing engagement and conversion rates.
- Optimising email design to generate higher engagement and revenue.
[Interactive Workshop] Build Your EOFY Sale Audiences in Klaviyo
In this session we built critical segments for your End of Financial Year Sales messaging.
Klaviyo Help Center Articles
- How to create customer engagement tiers
- Segment conditions reference
- Advanced segmentation reference
- Creating a sending schedule based on email engagement reference
[Strategy Session] Grow Your Audience Before EOFY Sales Ft. Master Elite Partner Elephant Room
For continued learning and support, utilise the following resources:
Owned marketing resources
- Ecommerce quizzes blog post
- Advertising in a privacy-first world
- 2024 Consumer Spending report
- Klaviyo Blog | 16 examples of how user-generated content helps brands retain loyal customers—and acquire new ones
UGC, Reviews and Referrals
Running ads on Facebook/Instagram/Meta
- Facebook ad integration Academy course
- How to collect consent with Instagram
- How to create a value-based lookalike audience with Klaviyo CLV
- How to integrate with Facebook Advertising
- Syncing to Facebook Audiences
- Guide to Advanced Targeting on Facebook and Instagram
- How to segment by customer lifetime value
- Connect your Facebook to CRM