This post contains all resources related to the training series for the Prepare your brand for End of Financial Year Sales

During the sessions we covered:

• Acquisition strategies: How to capitalise on your owned marketing channels to drive more revenue using Klaviyo over a busy sales period.
• Segmentation Strategies: Discover how to segment your customer base effectively using Klaviyo to tailor messaging and promotions for maximum impact during EOFY sales.
• Personalisation Techniques: how to personalise email campaigns and marketing materials to resonate with your audience, increasing engagement and conversion rates.
• Optimising email design to generate higher engagement and revenue.

[Strategy Session] Grow Your Audience Before EOFY Sales

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: 

• Goal setting for list growth 
• Optimising the onsite experience 
• Acquiring leads through lookalike audiences
• Driving growth through your existing customers 

 

You can find a session recording below: 

This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. 

Below you can find a list of articles and resources that will provide more tactical step-by-step guidance.

Optimise the onsite experience: 

• 13 best practices to create sign up forms that convert
• Getting started with sign-up forms 
• Understanding targeting and behavior settings for sign-up forms
• How to A/B test a sign-up form 

Acquire valuable leads through lookalike audiences: 

• Expand your BFCM audience with paid ads
• Getting started with Pinterest Audiences 
• Getting started with TikTok Audiences 
• Getting started with Google Ads 
• How to create a value-based lookalike audience in Facebook Advertising
• Grow your business with Klaviyo's Facebook Advertising integration
• How to integrate with Facebook Advertising
• A running list of ways brands use Klaviyo’s Facebook integration

Use your existing customers to power acquisition: 

• Klaviyo integrations directory 
• 16 examples of how user-generated content helps brands
• Your guide to user-generated content 
• Customer loyalty programs 
• Collect user-generated content from shoppers 

sInteractive workshop] Grow your list with Klaviyo sign-up forms (EOFY edition)

You can find a session recording below: 

In this training, we: 

• Learn sign-up form foundations 
• Optimise a multi-step form with a teaser 
• Create a pop-up form at exit intent 

What are your next steps after this training? 

1. Finish editing and testing your forms. 
2. Edit your welcome series to deliver updated offers and create new coupon codes if needed. For information on delivering layered email and SMS incentives, see this guide, and for more information on using coupons with Klaviyo, see our Help Center articles here. 
3. Set your forms live. 
4. Don’t just set it and forget it - test and iterate! 

Below, you can find even more resources to help you take your next steps with sign-up forms: 

 

Klaviyo best practices:

 Build your audience faster

Academy:

Best practices for sign-up forms

Help Center articles: 

How to create an SMS form that targets email subscribers

How to create a sign-up counter block 

How to add a countdown timer to a sign-up form 

Basics: mobile form design

How to prevent multiple sign-up forms from displaying at once

A/B test sign-up forms

How to create a spin-to-win form

Understand form targeting and behavior settings 

How to add a link that applies a coupon code to a Shopify cart

Blog posts: 

13 best practices to create sign up forms that convert

4 creative list growth use cases that leverage A/B testing to build an audience, fast

Case studies: 

Bearpaw grows their email list 48.4% YoY with Klaviyo

Have additional questions, thoughts, or ideas? Share them below in the comments!

 

eInteractive workshop] Build your EOFY sale audiences

You can find a session recording here:

During this session, we:

• Utilised our reference sheet to create multiple EOFY segments

• Built essential segments to include in your End of Financial Year sending strategy (bargain hunters, window shoppers, VIPs) 

 Additional learning resources:

• nHelp article] How to create customer engagement tiers
•  Help article] Segment conditions reference
• _Help article] Getting started with segments
• =Help article] Advanced segmentation reference
• "Help article] Creating a sending schedule based on email engagement reference

 

 

aInteractive workshop] Build your post-EOFY retention segments in Klaviyo

You can find a session recording here:

During this session, we:

• Utilised our reference sheet to create multiple retention segments

• Built essential segments to include in your email campaigns post End of Financial Year Sales

 Additional learning resources:

• lHelp article] How to create customer engagement tiers
• bHelp article] Segment conditions reference
• cHelp article] Getting started with segments
• uHelp article] Advanced segmentation reference
• gHelp article] Creating a sending schedule based on email engagement reference