Recap discussion: [Account spotlight] Leverage flows and SMS to strengthen customer relationships with Kellective by Nikki

  • 21 June 2023
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About the event


Discover the captivating world of Kellective by Nikki, an Australian brand that crafts meaningful and delicate jewelry pieces with love and exquisite craftsmanship. Founded in 2016 by Nikki as a creative solution for flexible work, this brand has blossomed into a thriving small business, selling over 100,000 pieces and fostering an online community of over 100,000 passionate followers.

During this training we featured Nikki (Founder and Owner of KBN), Ches (Maker and Marketing Manager), and Vivian ( Customer Education Specialist at Klaviyo). Together, we unveiled the benefits of leveraging Klaviyo automated flows to supercharge business growth using an omni channel marketing strategy.


What did we learn?


  • Personalized automated flows: Thoughtfully use automated flows to build stronger relationships with your customers and turn them into brand advocates.
  • SMS strategy and list growth: Techniques for growing and nurturing a robust SMS marketing list without spamming subscribers.
  • Omnichannel marketing for customer relationships: Create a cohesive experience across channels to deepen engagement and promote brand loyalty.


Account spotlight volunteering opportunity

Want to see your brand featured in our next account spotlight session? Fill out this form to volunteer your brand!

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