Recap discussion: [Ask the Experts] Google and Yahoo's New Sender Requirements

Do the records/text we need to add in our Domain Providers have to come from a third party? OR will I be able to just enter the correct text/policies that are in the Klaviyo support articles and links?

Great session! Super informative, and certainly made the new sender requirements easy to understand. 

For any attendees who need help along the way, feel free to post your questions here to the Community so that we can all continue to learn together! Klaviyo also has a wide variety of Agency Partners who are available to help with DNS settings if you are still struggling with what needs updating. 

Feel free to reach out! 

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Ashley Ismailovski

This is in regards to creating/publishing a DMARC policy, I would ideally like to do this on my own without having to hire a third-party

Hi there, thanks for the webinar! Question for the team…

If we cannot get our DMARC set up on time, do you suggest that we pause email sends until then?

If so, do you recommend pausing all email sends including automations, transactional emails + marketing emails?

Hope the recap video is posted soon! Missed the live.

Hi Wyeth! The recap video has now been posted. Let us know if you need anything else! 

Thanks for the recording.. since Klaviyo has great domain deliverability tools and dashboards in their platform to check spam rates for Google and Yahoo domains.. I’m curious why Klaviyo is promoting to Use Google Postmaster Tools to monitor your spam complaint rate?

It’s not clear to me whether we have to pay for these features from third parties. I have used the DMARC records with the company EasyDMARC but in order to visualize the Aggregate Reports I need to go to a Paid Plan. Is that necessary? 

Hi! My colleague received an email saying our question was answered but we did not receive an answer, so trying again 🙂

Thanks for the webinar! Question for the team:
If we cannot get our DMARC set up on time, do you suggest that we pause email sends until we have it in place?

If so, do you recommend pausing all email sends including automations, transactional emails + marketing emails?

@chefdare  You do not need to hire a third-party in order to set up a DMARC policy. 

To set up DMARC, your network administrator for the domain (or yourself) will need to log in to the domain’s DNS settings to add a DMARC record, like the one shown below. Once logged in to your DNS provider (eg. GoDaddy, Namecheap, AWS...), create a new record with the following information. 

• Type: TXT
• Host: _dmarc
• Value: v=DMARC1; p=none;
  (OR p=quarantine; OR p=reject;)

Different DNS providers will have different processes for updating your DNS records, I’d recommend reaching out to their Support team or look for a tutorial on their Help Center.

That being said, third-party tools such as Valimail can help by guiding you through the process of setting up DMARC or automating the process altogether. They also provide other services such as monitoring impersonation attacks.

Ultimately it all depends on whether you feel confident/have time to do this youself, or you would rather outsource to a third-party.

Hope that helps!