This post contain resources related to our live training  [Strategy session] Craft BFCM offers that convert ft. Kulani Kinis. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! We were joined by Jemma Sears, Digital Marketing Manager at Kulani Kinis and Klaviyo Champion, to learn all of her tips and tricks. 

In this session, we covered: 

1. How to determine your offer strategy 
2. Offers strategies for different businesses 
3. Live Q&A with Kulani Kinis to learn how they succeed 

You can watch the replay of this training below: 

While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!

Want to learn more?

• Check out the BFCM Hub for all things Black Friday Cyber Monday!
• Attend [Interactive Workshop] Build Your BFCM Audiences in Klaviyo
• Check our playbook Reflect on your BFCM performance

Additional help center resources:

• Blog articles
  • 2024 Ecommerce Holiday Season: Black Friday, Cyber Monday and Cyber Week
  • Ecommerce holiday marketing guide
  • 10 BFCM tactics consumers loved last year
  • BFCM email campaign examples and results
  • The strategies that defined BFCM 2024 were early, personalized, and multi-channel
  • 17 BFCM marketing lessons from 2024: what delighted customers + what drove them away
  • BFCM promotion ideas: 12 proven strategies to try this fall
• Help articles:
  • Advanced segmentation reference
  • How to add a countdown timer to an email
  • How to create customer engagement tiers
  • How to use sign-up forms to offer tiered discounts
  • How to build a campaign performance report
• Reports:
  • 2024 Consumer Spending ReportTapcart’s BFCM consumer research guide
  • Salesforce Data Reveals Record-Breaking Cyber Week

We hope to see you in another live training soon! Happy sending!