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Learn more about how to get the most out of the Klaviyo Community. Stay up-to-date with product announcements and catch recaps of our live trainings.

565 Topics
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is your Getting Started Checklist (PDF attached).Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian 

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JessicaP
Partner
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Getting Started with Community
Getting started with the Klaviyo Community

Hello and welcome to the Klaviyo Community! As a Community member, you’ll be able to collaborate with your peers, Klaviyo staff, and partners to learn, grow, and share tips on leveling up your ecommerce business.  Ready to get started? Take a look through these 5 steps to make sure you’re off to a successful start! Complete your profile information: By adding additional information to your profile, you are more likely to build a stronger network, and receive better and quicker replies from other users. In order to complete your profile information, navigate to My Profile (click on avatar in upper right corner) Make sure to include:  A profile picture (you can add a picture of yourself or your company's logo), A signature  This will appear at the bottom of every post you create (feel free to add a link to your website as well) The city and country you live in A little about yourself or your company Your job title  Join a group:  You’ll get the most out of the community when yo

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chloe.strange
Community Manager
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings
How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue to find answers, resources, and community to keep you growing at the Klaviyo Power Up, our all-in-one resource center.Happy sending!

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chloe.strange
Community Manager
alex.hong
alex.hongKlaviyo Alum
published in Product Updates & Announcements
Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community  Innovator 10 answers given in the Community  Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

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alex.hong
Melody
Klaviyo Employee
MelodyKlaviyo Employee
posted in Live training recordings
Recap Diskussion: [Strategy session] Profile und Einstellungen in Klaviyo optimieren

Hallo zusammen!Ich habe Neuigkeiten für euch! Am 17. Juli ist es so weit: Wir veranstalten zum allerersten Mal das Live-Training  „[Strategie-Session] Profile und Einwilligungen in Klaviyo optimieren".Wenn du wissen willst, wie du deine Kundendaten optimal managst, dann bist du hier genau richtig!Aufzeichnung der Session  In dieser Session werden wir uns Folgendes anschauen: Was Marketing-Einwilligung überhaupt ist und warum sie so wichtig ist Die Vorteile des Double-Opt-ins Wie Zustimmungen in euren Klaviyo-Profilen gespeichert werden Wie ihr eure Kundendaten in Klaviyo managt Das Wichtigste in Kürze: Ganz wichtig: Wenn du sorgfältig Zustimmungen sammelst, Double-Opt-in nutzt, Abmelde-Regeln beachtest und Anfragen zur Datenlöschung bearbeitest, dann schaffst du eine super Basis für das Vertrauen eurer Kunden in deine Marke.Das hilft dir auch dabei, dass deine Nachrichten im Posteingang landen (Stichwort: Zustellbarkeit), deine Spam-Rate sinkt und du eine tolle Community mit enga

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Melody
Klaviyo Employee
Melody
Klaviyo Employee
MelodyKlaviyo Employee
posted in Live training recordings
Recap Diskussion [Strategy session] Better together: Unifying your email and SMS strategy

Thanks for joining Better together: Unifying your email & SMS strategy! Our first training will be on 4.8. - can’t wait to see you there!You’ll find the recording here: Here are our favorite resources to help you combine email and SMS: A step-by-step guide to integrating email & SMS How to use Klaviyo email and SMS together How to collect consent via Instagram  How to sync Meta lead ad subscribers to Klaviyo  How to set up sms in Klaviyo We’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training.  Happy Sending! 🙂 Best,Melody  

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Melody
Klaviyo Employee
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Community AMA: omnichannel marketing

We’re excited to announce an async AMA (Ask Me Anything) with two of our very own Product Marketing Managers: Shirley Chen and Jon Palmer. We just recently announced our new features from this past quarter and our focus on omnichannel marketing. You can learn more about the features on the blog.Here on the Klaviyo Community it’s now your chance to hear from those closest to product development and the strategy behind these updates so we welcome you to ask any questions or feedback that you have on your mind. How it works:Drop your questions below anytime from June 24 - July 1 Shirley and Jon will review and respond to everything after the AMA closes, look out for answers the following week! Remember no question or piece of feedback is too big or small - and if you’ve been wondering what exactly Product Marketing does behind the scenes, this is the perfect time to find out.Can’t wait to see what you come up with!~Chloe 

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Contributor I
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings
Recap discussion: [Entrepreneur hour] Attract the right audience through acquisition

This post contain resources related to our live training [Entrepreneur hour] Attract the right audience through acquisition. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! If you liked this session and want to participate in our summer series, register for our remaining sessions - Digital Marketing, Demystified: A Summer Series for Entrepreneurs  Additional Learning ResourcesLink to the worksheet Expand your BFCM audience with paid adsBlog PostsEcommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands  13 best practices to create sign up forms that convert  11 email pop-up best practices, with real-life examples for inspiration   12 A/B testing ideas for email, SMS, and web formsHelp ArticlesHow to enable advanced targeting on Facebook and Instagram Getting started with Meta Ads Getting started with TikTok Audiences Getting started with Pinterest Audiences Getting started with Google Ad

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Contributor III
AHilbert
Community Manager
AHilbertCommunity Manager
published in Product Updates & Announcements
Q2's integration highlights

New integration features just landed, and they’re all about helping you do more with what you already know about your customers.This quarter, we’ve rolled out updates that make your Klaviyo data even more powerful across loyalty, support, and paid media. Highlights include:Gorgias: Smarter support + marketing alignment with multi-brand ticket syncing TikTok: Sync Klaviyo segments directly into Ads Manager to boost ROAS Thanx: Use loyalty tiers, point balances, and birthdays to create VIP-level personalization for restaurantsWhether you’re building retention flows, launching ads, or streamlining support—these updates are here to help you move faster and connect deeper. Learn more.  And let us know in the comments:Which integrations have you tried Which do you want to try next? What else do you want to know about these integrations?

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AHilbert
Community Manager
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Entrepreneur hour] Turn customer interest into action through conversion

Hi folks, This post contain resources related to our live training [Entrepreneur hour] Turn customer interest into action through conversion. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! If you liked this session and want to participate in our summer series, register for our remaining sessions - Digital Marketing, Demystified: A Summer Series for Entrepreneurs Additional Learning Resources Shopify, 2024. What’s a Good Average Ecommerce Conversion Rate in 2025? How to change your email, SMS, and push message attribution and tacking settings How to increase email conversion rates How to increase SMS conversion rates Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on strategy or execution.

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Vivian.Asonye
Community Manager
AHilbert
Community Manager
AHilbertCommunity Manager
published in Product Updates & Announcements
Tracking metrics isn’t enough: how to turn ecommerce data into actionable insight

You’re tracking the right metrics—but are you acting on them? Too often, ecommerce teams treat reporting as a ritual. The result? Polished dashboards, unused insights, and flawed decisions. We’ve teamed up with @Searchspring to bring you, Volume 2 of Grow 25: The Insights Edition is built to break that cycle. Created with leading ecommerce experts, it’s a hands-on guide to turn data into commercial clarity.Download the guide here.  

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AHilbert
Community Manager
carliepaluzzi
Contributor I
carliepaluzziContributor I
published in Product Updates & Announcements
Channel affinity - why I am delighted by this release and you should be too

 What is channel affinity?Channel affinity learns how each customer likes to connect—email, SMS, or push—based on real behavior and preferences. It stores those insights on their profile and makes sure your message reaches them on the channel they’re most likely to respond to. Why is this important?Channel affinity takes the guesswork out of cross-channel marketing. It figures out the best way to reach each customer—so your flows and campaigns perform better without you having to build a bunch of manual rules. Why is this important for us at BWH Plant Co?As a brand that restocks weekly, timing and visibility are everything for us. Our inventory moves fast—some of our most-wanted plants sell out in minutes—so being able to reach customers on the channel they’re most likely to check first is a game changer.Right now, we default to email for restock alerts since it’s our largest audience, but we know that’s not always where people are looking. Push notifications can be silenced, and while

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carliepaluzzi
Contributor I
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Boost engagement through email

This post contain resources related to our live training [Strategy session] Boost engagement through email. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!  Additional Learning ResourcesKlaviyo Boost Email Engagement Checklist Sign-up formsGetting started with sign-up forms  Understanding targeting and behavior settings for sign-up formsSegmentsGetting started with segments  Understanding the difference between segments and lists  Segment conditions reference  How to create an engaged segment of email subscribers How to create an unengaged segment How to create a never engaged segment How to create a segment of VIP customers  How to create a cross sell segment   How to create a location-based segment  How to create customer persona segments based on activity  Creating a sending schedule based on email engagement reference  Advanced segmentation reference Best practices for segments  CampaignsGetting started with campaigns

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zrashdan
Klaviyo Employee
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Advanced SMS Strategies

This post contain resources related to our live training [Strategy session] Advanced SMS strategies. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!  Additional learning resourcesSMS growth audit checklist Help Center ArticlesRecommended SMS segments reference  How to create a segment of SMS subscribers How to create an SMS error segment  How to segment SMS subscribers by country  How to create an SMS subscribe link How to create a sending schedule based on SMS engagement  Guide to crafting SMS and MMS messages  Understanding SMS consent collection How to collect SMS consent with a tap-to-text form Basics: SMS compliance How to ask for SMS consent within an email  How to use Klaviyo email and SMS together  Academy ResourcesBuild an SMS marketing strategy Best practices for SMS segments Best practices for SMS campaigns Best practices for SMS flows Craft impactful text messages  Best practices for adding SMS to your email s

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zrashdan
Klaviyo Employee
jenny.clark
Klaviyo Employee
jenny.clarkKlaviyo Employee
published in Product Updates & Announcements
New refreshed Academy course: Create strategic sign-up forms

Sign-up forms are a critical part of growing your business. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI. This course is perfect for customers who know the sign-up form basics, and are looking to level-up their strategy with goal-driven, creative use cases. By the end of this resource, you will be able to: - Determine your form goal.- Differentiate form strategies in Klaviyo.- Build forms to achieve a specific goal.- Apply design best practices to your form.- A/B test your forms.- Analyze form performance. Take the course now: Create strategic sign-up forms Have a question? Comment below to let us know. 

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jenny.clark
Klaviyo Employee
I
Klaviyo Employee
isabel.yapKlaviyo Employee
published in Product Updates & Announcements
Coming soon: updates to “can receive email marketing” logic

Updates to “can receive email marketing” logicWe’re excited to announce updates to the “can receive email marketing” condition in segmentation and flows, so that it better aligns with the “active email profile counts” on the Profiles page and in Billing. We’ll be rolling this update out to all Klaviyo accounts between June 17 - July 1. Note (June 17, 2025): We originally planned to rollout the updates between June 11-25. We extended this out slightly to allow for additional testing, but all details remain the same.What’s changing?For segments and flows with the “Can receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be excluded Profiles that are list-suppressed but not globally suppressed will be includedFor segments and flows with the “Cannot receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be included Profiles that are list-suppressed but not globally suppressed will be exclude

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S
Contributor I
cassy.lee
cassy.leeKlaviyo Alum
posted in Getting Started with Community
Welcome and Nice to Meet You!

Hi Community friends!Welcome to the beta of our Klaviyo Community Forum. We can't wait to learn more about you and your business. To kick things off, let’s share some proper introductions. What's your name?  What are you most passionate about? Where do you work and what is your role? What’s one thing you love most about your company?We’re stoked to have you here with us, and we’re looking forward to building an incredible community with you.

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Contributor I
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: SMS Marketing Strategy (North America)

Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout. Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training.  In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature

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A
Contributor II
Melody
Klaviyo Employee
MelodyKlaviyo Employee
posted in Live training recordings
Recap Diskussion [Strategy session] Verkaufsstarke E-Mails gestalten

Super, dass du an unserem Live Training “Verkaufsstarke E-Mails gestalten” teilgenommen hast! Dieser Beitrag enthält alle Ressourcen dazu. Noch sind nicht alle auf Deutsch verfügbar, aber es werden täglich mehr 🙂E-Mail Design Checkliste: https://bit.ly/4dss6hL Hier findest du auch die Aufzeichnung des Trainings:Hier sind unsere Lieblingsressourcen für das Erstellen von E-Mails mit Klaviyo:Video tutorials (Englisch): Email editor tutorial videos Academy course (Englisch): Getting started with email templates Blogartikel (Englisch): How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid  Help Center Artikel: Anleitung für den E-Mail-Vorlagen-Editor Wie man eine Basisvorlage erstellt Die Optimierung mobiler E-Mails verstehen  Best Practices für E-Mail-Bilder Referenz für das Markendesign Best Practices für das E-Mail-Design im dunklen Modus Leitfaden zur Personalisierung von Nachrichten Ein- und Ausblenden vo

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Melody
Klaviyo Employee
Clementina
Klaviyo Employee
ClementinaKlaviyo Employee
published in Product Updates & Announcements
From channels to connections: help shape mobile marketing in EMEA

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels together to create a seamless customer journey?  What are your bigge

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Clementina
Klaviyo Employee
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Why traditional CRMs are holding B2C brands back

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in your customer journey today? What would a ‘CRM built for B2C’ need to include to be truly valuable to your team?

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chloe.strange
Community Manager
andrew.bialecki
Klaviyo Employee
andrew.bialeckiKlaviyo Employee
posted in Product Updates & Announcements
Greetings from Andrew, Klaviyo's CEO

Hi everyone,Welcome to our online community and forum!It’s our mission to empower people to get closer to their customers and grow their businesses. When we started Klaviyo, it was really hard to do this. So we built a product to make it easier for everyone. That’s going really well, we have 100,000s of entrepreneurs and businesses using Klaviyo.As we’ve grown, we’ve heard our customers say they’d love to learn and collaborate more with Klaviyos and other customers. So we’ve been designing a place we could all get together online and share our experiences growing our businesses and delighting our customers. We’ve finally put the finishing touches on it and we’re excited to share it with everyone.I’m looking forward to learning and sharing with you all -- I’m going to be a frequent contributor. Feel free to drop me a note to say hi and see you out there!  

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Problem Solver IV
Melody
Klaviyo Employee
MelodyKlaviyo Employee
posted in Live training recordings
Recap Diskussion [Strategy session] Verkaufsstarke E-Mails schreiben

Super, dass du an unserem Live Training “Verkaufsstarke E-Mails gestalten” teilgenommen hast! Dieser Beitrag enthält alle Ressourcen dazu. Noch sind nicht alle auf Deutsch verfügbar, aber es werden täglich mehr 🙂E-Mail Design Checkliste: https://bit.ly/4dss6hL Hier findest du auch die Aufzeichnung des Trainings: Hier sind unsere Lieblingsressourcen für das Erstellen von E-Mails mit Klaviyo:Video tutorials (Englisch): Email editor tutorial videos Academy course (Englisch): Getting started with email templates Blogartikel (Englisch): How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid  Zusätzliche Lernressourcen:Anleitung für den E-Mail-Vorlagen-Editor Wie man eine Basisvorlage erstellt Die Optimierung mobiler E-Mails verstehen  Best Practices für E-Mail-Bilder Referenz für das Markendesign Best Practices für das E-Mail-Design im dunklen Modus Leitfaden zur Personalisierung von Nachrichten Ein- und Ausble

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Melody
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Strategy session] Administrar perfiles y consentimientos en Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Strategy session] Administrar perfiles y consentimientos en Klaviyo. Puedes ver la grabación de la última sesión a continuación.   Lo más importante Recopilar cuidadosamente el consentimiento, utilizar el doble opt-in, cumplir la normativa para darse de baja y gestionar las solicitudes de eliminación de datos son medidas que puede tomar para garantizar que sus clientes confían en su marca. También mejoran las posibilidades de llegar a las bandejas de entrada de sus clientes (entregabilidad), reducen la tasa de spam y ayudan a su marca a construir una comunidad sólida de suscriptores comprometidos. Recursos de aprendizaje adicionalesCómo recopilar consentimientos de conformidad con el RGPD Comprender el consentimiento en los perfiles El proceso de doble confirmación de registro Cómo limpiar tu lista de correo electrónico para mantener una buena capacidad de entrega¿Necesita ayuda? Plantee sus

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anna.verlezza
Klaviyo Employee
D
Klaviyo Employee
devin.patelKlaviyo Employee
published in Product Updates & Announcements
Share your feedback with me to improve the template editor

Hello, Community! I’m Devin, a Senior Product Manager at Klaviyo Hi everyone! I’m excited to introduce myself and share a bit about what I’m currently working on. As a Product Manager, my job is to ensure that the products we build are not just functional, but genuinely useful, enjoyable, and empowering for all of you. Your feedback is invaluable in helping us shape and improve our features, so I’m eager to start this journey with you. What I’m working on: Making our email editor easier to use! I am looking for your perspective on our drag and drop email editor. I’ve been gathering initial insights, researching what other teams and users need, and brainstorming with the team. But, as anyone in this field knows, the real magic happens when we tap into the collective expertise and unique perspectives of our community — that’s you! What is in scope Anything and everything that would help make it easier for you to create beautifully designed emails in our drag and drop email editor What

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Klaviyo Employee
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