Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for large and mid-market businesses)

  • 6 February 2023
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We’re looking forward to seeing you at the interactive workshop! Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place. You’ll find everything you need below.



In this session, we will cover


  • What goes into a winback flow?

  • Build phase 1: Selecting a flow trigger

  • Build phase 2: Applying the flow logic

  • Build phase 3: Content ideas

  • How to create a report to measure the success of your winback flow


Here are some additional resources to guide you through the process:


External resources:


Steps to build the Email Flows Revenue by Month report:

  1. Navigate to the ‘Custom Reports’ tab under ‘Analytics’ in the main menu

  2. Click ‘Reports Library’

  3. Tick ‘How much revenue are my messages generating?’ under the Message Performance menu

  4. The report Email Flows Revenue by Month | Flows Performance Report will appear on the right

  5. Select the correct report for your ecommerce integration and click ‘Create Report’




We hope to see you again soon! Visit our live trainings page to keep up with our events.

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