This post contain resources related to our live training >Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Check out the training recording below: 

During this session, we:

• Utilized our reference sheet to create multiple BFCM segments*
• Built essential segments to include in your Cyber Weekend sending strategy (highly engaged, VIPS, bargain hunters, window shoppers) 
• Built 1 segment to exclude from your Cyber Weekend sending strategy

*Important note: This reference sheet has been updated from its original format.*

Three changes have been made: 

• The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time”
• The unengaged audience segment has been updated to all “AND” statements to pull in only the individuals who are not engaging with us at all
• We have simplified the marketing conditions needed for each segment. You no longer need to include the condition: “If someone is in or not in a list,” due to recent changes in the Klaviyo platform. You only need to include the condition: “If someone can or cannot receive marketing → can receive email marketing → Because person: subscribed” 

BFCM resources:

• Klaviyo BFCM Hub
• Klaviyo BFCM Calendar
• lCourse] Academy BFCM courses
• lCourse] Preparing for Black Friday/Cyber Monday (Academy course)
• lCourse] Black Friday Cyber Monday campaign best practices 
• /Course] Use winning segmentation strategies for BFCM
• /Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo
• /Blog] BFCM email examples for 2024

 Additional learning resources:

• 3Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
• How to create customer engagement tiers
• Segment conditions reference
• Segmenting with dates reference
• Getting started with segments
• Advanced segmentation reference
• Creating a sending schedule based on email engagement reference
•  How to calculate average order value (AOV)
• >Community post] How to create a successful Cyber Weekend campaign calendar 

Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.
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Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.

Happy sending!