Recap discussion: [Interactive workshop] Build your BFCM audiences in Klaviyo (for medium and large businesses)

  • 26 October 2023
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This post contains resources related to our live training [Interactive workshop] Build your BFCM audiences (for medium and large businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

You can find the recording below (once available): 


In this session, we built out five segments: 

  1. Engaged with MPP
  2. VIPs (Email and SMS) 
  3. Espresso shot
  4. Unengaged with MPP

You can see all of the conditions used in this reference sheet. 

BFCM resources:


 Additional learning resources:

Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.

Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.


Happy sending! 

Emily Shea 

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