This post contains resources related to our live training [Interactive workshop] Build your BFCM audiences (for medium and large businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
You can find the recording below (once available):
In this session, we built out five segments:
- Engaged with MPP
- VIPs (Email and SMS)
- Espresso shot
- Unengaged with MPP
You can see all of the conditions used in this reference sheet.
BFCM resources:
- Klaviyo BFCM Hub
- [Course] Academy BFCM courses
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[Course] Preparing for Black Friday/Cyber Monday (Academy course)
- [Course] Black Friday Cyber Monday campaign best practices
- [Course] Use winning segmentation strategies for BFCM
- [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo
Additional learning resources:
- [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
- [Help article] How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens
- [Help article] How to Identify iOS15 Mail Privacy Protection Opens
- [Help article] How to create customer engagement tiers
- [Help article] Segment conditions reference
- [Help article] Getting started with segments
- [Help article] Advanced segmentation reference
- [Help article] Creating a sending schedule based on email engagement reference
- [Community post] How to create a successful Cyber Weekend campaign calendar
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.
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Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.
Happy sending!
Emily Shea