This post contains resources related to our live training >Interactive workshop] Build your BFCM audiences (for medium and large businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
You can find the recording below (once available):
In this session, we built out four BFCM segments:
- Engaged with MPP
- VIPs
- Espresso shot/last call
- Unengaged
You can see all of the conditions used in this reference sheet.
BFCM resources:
- Klaviyo BFCM Hub
- Klaviyo BFCM calendar
- #Course] Academy BFCM courses
- #Course] Preparing for Black Friday/Cyber Monday (Academy course)
- #Course] Black Friday Cyber Monday campaign best practices
- :Course] Use winning segmentation strategies for BFCM
- :Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo
Additional learning resources:
- oCase study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
- oHelp article] How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens
- oHelp article] How to Identify iOS15 Mail Privacy Protection Opens
- oHelp article] Understanding bot clicks
- oHelp article] How to create customer engagement tiers
- oHelp article] Segment conditions reference
- oHelp article] Segmenting with dates reference
- oHelp article] Getting started with segments
- oHelp article] Advanced segmentation reference
- oHelp article] Creating a sending schedule based on email engagement reference
- oHelp article] Understanding bot clicks
- oHelp article] Understanding dedicated click tracking
- oCommunity post] How to create a successful Cyber Weekend campaign calendar
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.
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Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.
Happy sending!