Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)

  • 4 October 2022
  • 3 replies

Userlevel 3
Badge +11

This training was intended for midmarket and enterprise customers. The recording is below for your review:

 Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!

During the session we:

  • discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience
  • built 4 segments to send (and exclude) this holiday season
    • Engaged with MPP
    • VIPs (email and SMS)
    • Espresso Shot
    • Unengaged 

Key takeaways:

  1. MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on
  2. Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles
  3. Klaviyo can identify clients with MPP enabled to use when building segments 

Additional resources:

 We hope to see you again soon!

Happy sending :) 



3 replies

Userlevel 3
Badge +11

Thanks @Taylor Tarpley! @choback since it is so close to the holiday season and I couldn’t find if you attended or not, I went ahead and uploaded the recording as a special favor. 



Userlevel 7
Badge +60

Hi there @choback


If you signed up for the session, you should receive a recording of the live training in your email! Unfortunately we do not share recordings of interactive workshops publicly otherwise.


Thanks for participating in the Community!


@carluccigillian Can you share the link to the training recording? Thank you!