Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.
During this session, we:
built 3 essential segments to include in your Cyber Weekend sending strategy
built 1 segment to exclude from your Cyber Weekend sending strategy
discussed how to apply any of your segmenting personas to SMS
Key takeaways from the training:
Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend.
Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience.
Add the “Consent to receive SMS” condition to any segment to identify your SMS personas.
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.