Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.
During this session, we:
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built 3 essential segments to include in your Cyber Weekend sending strategy
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built 1 segment to exclude from your Cyber Weekend sending strategy
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discussed how to apply any of your segmenting personas to SMS
Key takeaways from the training:
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Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend.
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Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience.
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Add the “Consent to receive SMS” condition to any segment to identify your SMS personas.
Additional resources:
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.