Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo (2023)

  • 10 August 2023
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Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.

Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers.


In this workshop, we built:

  • a segment of existing email-only subscribers
  • a custom subscribe keyword
  • an SMS acquisition email campaign

Helpful resources:

How to use an email to collect SMS consent

Understanding UK, AUS & NZ sending numbers 

Understanding US & CAN sending numbers 

Understanding double opt-in for email & SMS 

How to add, update, or delete SMS custom keywords 

SMS strategy certificate 

153 SMS marketing statistics


Want to learn more about growing your lists? Join us at [Strategy session] Grow your audience before BFCM!

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