Recap Discussion: [Strategy Session] Automate Customer Retention with Flows (for small to medium businesses)

This post contains all resources related to our live training [Strategy Session] Automate Customer Retention with Flows (for small to medium businesses). 

During this session, we:

• discussed how flows help with customer retention

• broke down the elements that make up a flow

• learned how to use flows and campaigns concurrently

• reviewed must-have retention flows

Key takeaways from the training: 

1. Flows are highly customizable so take the time to personalize and optimize each messaging experience.

2. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.

3. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.

Additional resources:

• Winback email examples

• Replenishment and repurchase email examples

• Top 10 flow examples to have set up right now

Help Center Articles: 

• How to create a winback flow 
• How to create a birthday flow 
• Understanding predictive analytics 
• How to create a product review flow