Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. 

During this session, we:

• discussed how flows help with customer retention

• broke down the elements that make up a flow

• learned ow to use flows and campaigns concurrently

• reviewed must-have retention flows

Key takeaways from the training: 

1. Flows are highly customizable so take the time to personalize and optimize each messaging experience.

2. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.

3. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.

Additional resources:

• Winback email examples

• Replenishment and repurchase email examples

• Top 10 flow examples to have set up right now.

Case studies:

• Solo Stove - https://www.klaviyo.com/customers/case-studies/solo-stove-case-study

  Jewel Candle - https://www.klaviyo.com/customers/case-studies/jewelcandle-email-revenue

Comment below any questions or let us know of customer retention strategies that have worked for you!