This post contain resources related to our live training >Strategy session] BFCM offer and promotion strategy. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

In this session, we covered: 

1. BFCM 2023: by the numbers - data & trends
2. Offers strategies for different businesses 
3. Get inspired: real-life offer examples from brands like Baggu and Beyond Yoga 
4. Bonus: segmenting your offer

You can watch the replay of this training below: 

While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!

Want to learn more?

• Check out the BFCM Hub for all things Black Friday Cyber Monday!

• Attend rInteractive workshop] Craft personalized SMS messages in Klaviyo for BFCM 

• Attend nStrategy session] Understand email and SMS deliverability

• Attend eInteractive Workshop] Build Your BFCM Audiences in Klaviyo

• Check our playbook Reflect on your BFCM performance

Additional help center resources:

• Blog articles
  • Ecommerce holiday marketing guide
  • 10 BFCM tactics consumers loved last year
  • BFCM email campaign examples and results
• Help articles:
  • Advanced segmentation reference
  • How to add a countdown timer to an email
  • How to create customer engagement tiers
  • How to use signup forms to offer tiered discounts
  • How to build a campaign performance report
  •  
• Reports:
  • 2024 Consumer Spending Report
  • Klaviyo's 2023 BFCM aftermath report
  • Tapcart’s BFCM consumer research guide
  • Salesforce Data Reveals Record-Breaking Cyber Week

Feel free to comment below with any thoughts, questions, or ideas. 
 

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