Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (APAC)

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This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses) which will take place on Tuesday, May 2nd, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!


Session recording

During this session, we:

  • Review the importance of segmentation and the different ways you can use segments
  • Explore different segmentation criteria based on common business goals
  • Learn a framework to design the right segmentation strategy for your business



Make a copy of the worksheet:


Key takeaways from the training 

  • Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI.
  • A good segmentation strategy takes into account your business goals and stage of development.
  • Identify immediate next steps as well as think about the long-term vision. 
  • Continue monitoring your segments and refine your strategy as your business evolves.


Additional learning resources


Which segmentation strategy are you most excited about? Let us know in the comments!


See you in the next one!


Vivian Asonye

Customer Education Specialist (APAC)

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