This post contains resources related to our live training >Strategy session] Design a custom segmentation strategy for your business (large and mid-market businesses) which will take place on Tuesday, May 9th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!

During this session, we:

• Review the importance of segmentation and the different ways you can use segments
• Explore different segmentation criteria based on common business goals
• Learn a framework to design the right segmentation strategy for your busines

Worksheet

Make a copy of the worksheet:

• Google doc version: https://klaviyogrowth.com/3VALTCV 
• Word version: https://klaviyogrowth.com/3LL44Ci

Key takeaways from the training 

• Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI.
• A good segmentation strategy takes into account your business goals and stage of development.
• Identify immediate next steps as well as think about the long-term vision. 
• Continue monitoring your segments and refine your strategy as your business evolves.

Additional learning resources

• gHelp Center] Getting started with segments
• gHelp Center] Advanced segmentation reference
• rHelp Center] Segment conditions reference
• aBenchmark Report] Email segmentation for ecommerce 
• Browse all Klaviyo integrations
• tCase study] Wilkinson Sword
• tLive training] Campaign strategies with Browne Trading Company

Additional topics discussed in the May 30th session:

• Klaviyo’s Predictive Analytics 
• Create a Sending Schedule based on Email Engagement
• Create a Sending Schedule based on SMS Engagement 
   

Which segmentation strategy are you most excited about? Let us know in the comments!