Recap Discussion: [Strategy Session] Design Emails That Convert (EOFY Edition)
This post contains all resources related to our special edition of our recurring live training [Strategy session] Design Emails that Convert.
Session recording
In this session, we:
- Debunked common email design myths
- Reviewed the 6 commandments of effective email design
- Had a walkthrough of Klaviyo’s email template editor
Email design checklist
Downloadable checklist: https://klaviyogrowth.com/40SAZuC
Additional learning resources
- Video tutorials:
- Blog:
- Help center articles:
- Guide to the email template editor
- How to create a base template
- Understanding mobile email optimization
- Images in emails reference
- Brand design reference
- Dark mode email design best practices
- Template tags and variable syntax reference
- How to show or hide template blocks and sections based on dynamic variables
- How to use product feeds and recommendations
- How to add custom fonts in email templates
- How to add a countdown timer to an email
- How to add a tap-to-text banner to an email
- How to import a custom HTML template
- How to create a hybrid email template
- How to A/B test campaign emails
- Community threads:
- More email design inspiration: https://reallygoodemails.com/