Recap Discussion: [Strategy Session] Grow Your Audience Before EOFY
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered:
- Quick growth vs. quality growth
- Capturing subscribers on your owned marketing channels
- Driving growth with social proof
- Capturing subscribers with Facebook Ads
After the session has ended, you will find the recording below:
This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance:
Owned marketing resources
- Ecommerce quizzes blog post
- Advertising in a privacy-first world
- 2024 marketing spend report
- Klaviyo Blog | 16 examples of how user-generated content helps brands retain loyal customers—and acquire new ones
UGC, Reviews and Referrals
Running ads on Facebook/Instagram/Meta
- Facebook ad integration Academy course
- How to collect consent with Instagram
- How to create a value-based lookalike audience with Klaviyo CLV
- How to integrate with Facebook Advertising
- Syncing to Facebook Audiences
- Guide to Advanced Targeting on Facebook and Instagram
- How to segment by customer lifetime value
- Connect your Facebook to CRM