Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered:
- Goal setting for list growth
- Optimizing the onsite experience
- Acquiring leads through lookalike audiences
- Driving growth through your existing customers
| Ready to take your next steps? Download our List Growth Checklist here! |
You can find a session recording below:
This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. For more trainings, Academy courses, and resources, check out our BFCM Hub.
Below you can find a list of articles and resources that will provide more tactical step-by-step guidance.
Optimize the onsite experience:
- 13 best practices to create sign up forms that convert
- Getting started with sign-up forms
- Understanding targeting and behavior settings for sign-up forms
- How to A/B test a sign-up form
Acquire valuable leads through lookalike audiences:
- Expand your BFCM audience with paid ads
- Getting started with Pinterest Audiences
- Getting started with TikTok Audiences
- Getting started with Google Ads
- How to create a value-based lookalike audience in Facebook Advertising
- Grow your business with Klaviyo's Facebook Advertising integration
- How to integrate with Facebook Advertising
- A running list of ways brands use Klaviyo’s Facebook integration
Use your existing customers to power acquisition:
- Klaviyo integrations directory
- 16 examples of how user-generated content helps brands
- Your guide to user-generated content
- Customer loyalty programs
- Collect user-generated content from shoppers
Have additional questions, thoughts, or ideas? Share them below in the comments!
Emily Shea | Customer Education Specialist