Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for large and mid-market businesses)
Hi there!
Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. Below is the recording for the training held on June 27, 2023.
In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity.
We will be adding additional materials referenced during the session, but here is a great starting point:
- Getting started with reporting
- Understanding your benchmarks performance
- Understanding the Klaviyo home dashboard
- Understanding Klaviyo message attribution
- Analyze key metrics to evaluate success (Academy playbook)
- Troubleshooting added to cart event
June is all about reporting, so if you’re interested in taking a deeper dive into the Overview Dashboard and where you can improve your strategy, register for our [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard today!
Happy sending!
-Gillian